CHOOSEBrowser & web
Jev-Powered Website Optimization
Ploy analyzes website data to identify user drop-off points and then uses JEV to dynamically select the optimal copy and design for individual page elements to align with specific audience segments, tracking results in real-time.
experimenting with the first Jev powered websites
1. Ploy looks through your site data, conversion rates, enriched visitors, etc.
2. Finds what's working and where specific types of users are dropping off
3. Comes up with hypotheses for how to align messaging to those user groups
4. when a page is loaded, JEV selects the right copy AND design for each individual part of the page to align to that audience segment
5. tracks the results in realtime and improves the hypotheses
... in 25ms with no real impact to LCP 🤯
